Grammar Pet Peeve

Besides about furniture, I haven't had a random rant in a while. We are long overdue.

Today's pet peeve:

The difference between ITS and IT'S

I'll be the first to admit I don't know any grammar rules. I just don't remember being taught them in school. What I did do, though, is read a lot of books. If you read a lot of books, you learn proper grammar without knowing the grammatical rules behind them. It's not rocket science.

ITS is the possessive form of it, applied to nouns. For example, an orange has peel on it. so you could say, the fruit of an orange is hard to separate from its peel.

IT'S just means IT IS. 

So in the above example, if you write, the fruit of an orange is hard to separate from it's peel, you are saying, the fruit of an orange is hard to separate from it is peel.

It is very simple to understand that is wrong. It is also very easy to figure out if you have chosen the wrong one, when if you replace it is for your apostrophe and suddenly your sentence does not make sense.

People who stick most in my mind for not understanding this:

- whoever the Deloitte manager was that used to write the Sky audit committe paper. FFS (wo)man, you are a highly-paid professional addressing a bunch of rich geezers on the board of directors of a FTSE 100 company. Pull yourself together.

- Justin Timberlake. I wonder if he kept writing his lyrics in his N*Sync days as "Its" Gonna Be Me.

Oh no now that's stuck in my head.
(Every little thing I do
Never seems enough for you
You don't wanna lose it again
But I'm not like them
Baby, when you finally,
Get to love somebody
Guess what,
It's gonna be me..)

doo doo doo