Fraud!!!

Walked by this store and saw some really cutesy things in the window. Stopped and looked at the store name:

What the what? Notting Hill is not in SW1. Do the most basic research before you NAME YOUR STORE?!?!?

Update:

Showed this to Keith and David Duncan Digby Delware Dawson at the bar, which was followed by this exchange in which I prove my superiority as a Londoner, and by extension, superiority as a Brit, over those two amateurs:

M: Can you believe it? Notting Hill's not even in SW1. And it's not even like SW1 is Chelsea or something swanky. It's Victoria and Pimlico!

K: yea! hahahaha... what's the postcode for Notting Hill again?

M: W11?

DDDDD: nah W11 is Ealing!

M: ? Are you sure? Isn't Ealing W5? I'm pretty sure Notting Hill is W11. It's W-something anyway.

DDDDD: I think it's W4

M: No ways DDDDD. W4 is Acton.

DDDDD: Well i'm sure W11 is Ealing, because my old postcode was W11 8RY when I lived in Ealing.

K: you better trust him, May, if it was his own ADDRESS he should know!

M: I guess....

(15 minutes later, I break out my iphone and type W11 8RY into google maps)

M: AHA! you can't get more Notting Hill than that!!!

DDDDD: whaaaa?? oh wait a minute... I swear I lived at W11 8RY. oh wait maybe it was S11 8RY!

M: There's no S11 postcode in London!!!

K: I think there might be... but where in the south is it?

M: uh DUFI (no s because DUFI is the plural of DUFIS and they were both being a DUFIS) there are no S postcodes in London, only SW and SE. How do you guys not know this shiznit?

DDDDD: Oh I know!!! S11 8RY is where I lived in SHEFFIELD (i.e. not in London at all)

Amateurs.